Researchers

FUSE Masaaki

FUSE Masaaki: Professor/Senior Staff

Faculty	Department of Business Administration / Graduate School of Commerce / Cyber Informatics Research Institute / DESIGN CREATIVITY LAB
Researchmap	https://researchmap.jp/mfuse

Education and Career

Education

Osaka University, School of Economics,
大阪大学大学院, 経済学研究科,

Research Activities

Research Areas

Humanities & social sciences, Economic statistics

Research Interests

サービスデザイン, 消費者行動, IT, 実証分析

Published Papers

防災コミュニティにおける専門家の役割―参加者アンケート調査より―
布施匡章; 西澤雅道; 金思穎
地区防災計画学会誌 (27) Aug. 2023 , Refereed
大学生の学業成績の規定因 ―パネルデータによる分析―
佐々木俊一郎, 山根承子, マルデワグレグ, 布施匡章, 藤本和則
日本テスト学会誌 18 (1) , 57-71, Jun. 2022 , Refereed
緊急事態宣言下でのリモートワーク実施と業績評価・情報化との関係
布施匡章; 椎葉淳
商経学叢 68 (3) , 245-255, Mar. 2022

DX時代のサービスデザイン : 「意味」の力で新たなビジネスを作り出す , 廣田, 章光; 布施, 匡章; 井登, 友一; 瀬良, 兼司; 仙波, 真二; 宗平, 順己; 山縣, 正幸 , 丸善出版 , Mar. 2021
ビジネスをデザインする , 足立辰雄; 布施匡章 , 第8章 ITを駆使して成果を上げる , 第8章 ITを駆使して成果を上げる , ミネルヴァ書房 , Mar. 2016

MISC

Empirical Analysis using Smell and Images in Sake Experience Value:Measuring Emotional Values Using Service Design Methodology , FUSE Masaaki; OKUBO Ayaka , Proceedings of the Annual Conference of JSAI , 2020 , 2F6GS1303 , 2F6GS1303 , 2020
Summary:<p>In recent years, variation in values between individual people has given rise to growing business in the use of IT to provide services that are tailored to individuals. In designing business models which measure value on the basis of intangible rather than tangible things, there is a demand, even in manufacturing industries, for unravelling the various elements that make up this experiential value, and reconstructing them as services. Service design is an approach that makes this possible. It may be possible, for instance, to estimate the experiential value perceived by a customer, and factors behind that perception, by observing and measuring, and thereby visualizing and quantifying consumption behavior. In this paper, we seek to analyze how different factors, including smell and perception, influence the experience of drinking sake. We would be using a customer journey map, a typical service design tool, and the "sake tasting map" proposed by Fukushima (2013). Drinking tests were performed by collecting and analyzing survey responses from 89 participants of different ages, genders, and nationalities as they tried out sake. The results indicate that the timing at which one can best smell sake's fragrance and the perception of sake while drinking it influence the perceived value of its drinking experience.</p>
データ活用と働き方改革の組織要因に関するパネルデータ分析 , 布施匡章 , e-Kansaiレポート2019 , 50 , 58 , Jul. 2019
データ活用と働き方改革の組織要因と課題 , 布施匡章 , e-Kansaiレポート2018 , 38 , 45 , Jul. 2018