Researchers

KAWAMURA Yoji

Faculty	Department of Business Administration / Graduate School of Commerce
Researchmap	https://researchmap.jp/read0193671

1979/04 - 1983/03 , Tokyo Institute of Technology, Faculty of Science,
1991/04 - 1993/03 , University of Tsukuba, Graduate School of Systems Management,
1996/04 - 1999/03 , The University of Tokyo, Graduate School of Arts and Sciences,

Apr. 2007 - Today , Kindai University Faculty of Business Administration Department of Business Administration Professor
Apr. 2002 - Mar. 2007 , Kindai University Faculty of Business Administration Department of Business Administration Associate Professor
Apr. 2000 - Mar. 2002 , Osaka University of Economics and Law Faculty of Economics Associate Professor
Apr. 1999 - Mar. 2000 , Osaka University of Economics and Law Faculty of Economics Lecturer
Apr. 1998 - Mar. 1999 , Shizuoka Sangyo University Faculty of Business Administration Part Time Lecturer
Aug. 1990 - Mar. 1998 , Mitsubishi Research Institute, Inc. Department of New Science Senior Staff Researcher
Apr. 1983 - Jun. 1990 , NEC Corporation Space and Laser Department Researcher

Model, Marketing Information System, Intelligent Information System, Advertising, Marketing

Changes and Systematization of Memorable Advertising Creative Factors
川村洋次
Bulletin of Nikkei Advertising Research Institute 56 (5) , 50-57, 1, Oct. 2022
Relationship Between Worldview and Advertising Techniques
Yoji Kawamura
Proceedings of the 2022 International Conference on Artificial Life and Robotics , 1043-1047, Jan. 2022 , Refereed
An Analysis of Cognitive Elements and Effects of Video Commercials: Toward Effective Indexing and Video Production
KAWAMURA Yoji
Bridging the Gap Between AI, Cognitive Science, and Narratology with Narrative Generation , 283-309, Sep. 2020 , Refereed

集客の教科書（第3版）-M-In-Dサイクル・マーケティングのすすめ , 川村洋次; 潮地良明 , 第1～3章、第7章、第6章一部 , 第1～3章、第7章、第6章一部 , 中央経済社 , Mar. 2021
ポストナラトロジーの諸相 , 川村洋次 , 第6章インタラクティブ広告映像生成システムの開発－点在する生活映像から個人のための映像を生成する（pp.131-150） , 第6章インタラクティブ広告映像生成システムの開発－点在する生活映像から個人のための映像を生成する（pp.131-150） , 新曜社 , Mar. 2021
デジタル社会のマーケティング , 川村洋次 , 第3章デジタル社会とコミュニケーション , 第3章デジタル社会とコミュニケーション , 中央経済社 , Sep. 2019

消費者の関与を獲得する広告技法の分析 , 川村洋次 , 吉田秀雄記念事業財団研究助成集（要旨）2020年度（令和2年）第54次 , 54 , 45 , 57 , Jun. 2021
消費者の関与を獲得する広告技法の分析 , 川村洋次 , 吉田秀雄記念事業財団2019年度・第53次／2020年度・第54次継続研究助成研究報告書 , 1 , 189 , Mar. 2021
A Study on the Commercial Film Production Support System Based on Image Rhetoric , KAWAMURA Yoji , Report (No.22500102) on the Grants-in-Aid for Scientific Research , 1 , 6 , Jun. 2014
Summary:The objective of this study is to analyze the relationship between the mise-en-scène techniques and the rhetorics of commercial films and their effects, and to extract and systemize the creative know-how of commercial film. First, many commercial film cuts with the various types of mise-en-scène and editing techniques are newly shot, and the image database system consisting of many commercial film cuts and their related indexes is built. Next, the many commercial films with the various types of mise-en-scène techniques and rhetorics are generated by the image database system, and audiovisual experimentations to measure the effects of commercial films with the various types of mise-en-scène techniques and the rhetorics. Finally, the systems of creative know-how of commercial film are analyzed and extracted.

奈良県うだ・アニマルパーク振興室, 宇陀の魅力PR事業
公益財団法人吉田秀雄記念事業財団, 研究助成, 消費者の関与を獲得する広告技法の分析
Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research, Modeling and Manipulating the Human Decision-Making Process of Purchase in the Retail Shop Environment