Researchers

ZUSHI Nobuhide

ZUSHI Nobuhide
Professor
Faculty Department of Business and Economics
Researchmap https://researchmap.jp/7762

Education and Career

Education

  • 1989/04 - 1993/03 , Keio University, Faculty of Business and Commerce,
  • 1994/04 - 1996/03 , Graduate School of Keio University,
  • 2000/09 - 2006/05 , The Graduate Center, The City University of New York, Graduate School of Business,

Academic & Professional Experience

  • Apr. 2022 - Today , Kindai University Junior College Division Professor
  • Dec. 2016 - Today , Japan Ground Self-Defense Force Reserve, Sergeant First Class
  • Oct. 2016 - Today , Himeji Employers' Association Visiting Scholar
  • Apr. 2018 - Mar. 2022 , Kindai University Junior College Associate Professor
  • Apr. 2018 - Mar. 2019 , University of Hyogo 地域創造機構 Visiting Associate Professor
  • Jun. 2017 - Mar. 2018 , University of Hyogo 地域創造機構 特任准教授
  • Feb. 2017 - Feb. 2017 , University of Hyogo 総合教育機構 非常勤講師
  • Apr. 2010 - Mar. 2016 , University of Marketing and Distribution Sciences Department of Service Industry Associate Professor
  • Dec. 2015 - Dec. 2015 , University of Hyogo 総合教育機構 非常勤講師
  • May. 2015 - May. 2015 , University of Hyogo 総合教育機構 非常勤講師
  • Apr. 2015 - Apr. 2015 , University of Hyogo 総合教育機構 非常勤講師
  • Apr. 2007 - Mar. 2010 , University of Marketing and Distribution Sciences Departmentt of Service Industry Lecturer
  • Apr. 2008 - Sep. 2008 , Kyoto Koka Women's University Adjunct Professor
  • Apr. 1993 - Mar. 1994 , Shimadzu Corporation

Research Activities

Research Areas

  • Humanities & social sciences , Business administration

Research Interests

社会人基礎力, Marketing

Published Papers

  1. Replication Experiments of Reflection Effects in Prospect Theory
    Nobuhide ZUSHI
    The Bulletin of Kindai University Junior College Division  58  (2)  , 13-26, Jan. 2026 
  2. A Survey on Kindai University Students Expects to Start More Sign Language Classes
    ZUSHI Nobuhide
    近畿大学教育論叢  36  (2)  , 35-50, 20, Mar. 2025 
  3. The Adoption of Self-Defense Forces Reserve Personnel System Dedicated to Disaster Relief Deployment : A Suggestion to Secure Japan’s Defense Capabilities
    Nobuhide ZUSHI
    Bulletin of Japan Cultural Studies Research Institute KINDAI UNIVERSITY  (8)  , 167-176, 7, Mar. 2025 

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Books etc

  1. 社会人基礎力を育成する授業30選実践事例集 , 頭師暢秀 , 高大連携地域資源ブランド商品開発～教えることで真の学びを～ , 経済産業省 , Mar. 2014
  2. 地域ブランド論 , 頭師暢秀 , 地域資源ブランド商品を作る秘訣 , 同文館 , 2012
  3. ザ・出張講義 社会科学のことがよくわかる本 , 頭師暢秀 , 企業とともに世の中に貢献する！ゼミナールで新製品開発 , 大学教育出版 , 2009

Conference Activities & Talks

  1. 棚ぼた人生を送るためにできること , 頭師暢秀 , 第９回働きたい生徒等と企業の交流会 , 11, Nov. 2025
  2. 五百石地域の観光振興のためのショート動画制作プロジェクト , 頭師暢秀 , 富山県立山町と近畿大学経営学部の共同研究成果発表会 , 7, Feb. 2024
  3. 販売実験から考える新しい顧客コミュニケーション , 頭師暢秀 , 近畿大学短期大学部公開講座2022『新しい小売りの姿～ポストコロナ時代を見据えて～』 , 26, Feb. 2022

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MISC

  1. Dialogue among the Young and Old: Insights into Youth Disposition from Survey Findings , Nobuhide ZUSHI , The Bulletin of Kindai University Junior College Division , 58 , 1 , 45 , 63 , Jan. 2026
    Summary:This paper shows the research report “The Disposition of Modern Youth: Basic Knowledge of Youth Causing Nuisances” presented by the Nobuhide Zushi Seminar at the “4th Nakakawachi Symposium” (co-hosted by the Osaka Doyu-Kai Nakakawachi Block and Kindai University Junior College) held at Kindai University's Higashi-Osaka Campus on February 24, 2025. Through the dialogue of three fictional characters, it explores the communication gap between generations from multiple perspectives.
  2. Insights from a Movie Production Project for Tourism in Tateyama Town, Toyama Prefecture , Zushi, Nobuhide , The Bulletin of Kindai University Junior College Division , 57 , 2 , 25 , 37 , Jan. 2025
    Summary:Kindai University Students conducted a movie production project as part of tourism promotion in Tateyama Town, Toyama Prefecture. This paper discusses educational insights and general issues obtained from a series of coverages by the author and junior college students and identifies points that will be useful for future activities.
  3. Some Thoughts Concerning Tourism Promotion: Focusing on Auditory Tourism Resources , ZUSHI Nobuhide , The Bulletin of Kindai University Junior College Division , 56 , 1 , 77 , 89 , Dec. 2023
    Summary:We see tourism promotions everywhere. This paper focuses on "sound" and proposes the use of auditory tourism resources for tourism promotion. Rather than trying to create new tourism resources and use them as devices to attract potential tourists, the idea is to redefine or rediscover existing auditory resources and utilize them as tourism resources. This paper discusses environmental sound, nostalgia, music tourism, and ASMR. Also, it argues the importance of education through travel (Tabi-iku) for regions that have no special auditory tourism resources.

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Awards & Honors

  1. Mar. 2014, Ministry of Economy, Trade and Industry, Best Practice 30: Fundamental Competencies
  2. Jan. 2012, 流通科学大学, 平成23年度流通科学大学賞（個人の部）
  3. Jan. 2011, 学校法人中内学園, 平成22年度中内学園賞（個人の部）

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Research Grants & Projects

  1. Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research, Consumers' Time-Related Decision Making , University of Marketing and Distribution Sciences
  2. 吉田秀雄記念事業財団, 状況焦点理論と広告メッセージ